Three months after we launched our beta in 2010, Gmail announced Priority Inbox, which does almost exactly what we do—prioritizes emails. That was a scary day for us: half of our beta customers left. Couple of weeks later most of them came back. Over the last few years Gmail and Microsoft have built products that compete with SaneBox and offered them for free, specifically Gmail Tabs, Gmail Inbox and Office 365 Clutter. Here’s why we’re still better than any of the free alternatives:

1. SaneBox works everywhere

On any device or client—not just in the Gmail/Office365 web interface or Google Inbox client.

2. SaneBox is smarter

Our algorithms are personalized based on your past behavior (which emails you open, which you respond to, how quickly, how often, etc). That makes us much more accurate for you personally.

3. SaneBox is far more customizable

If you like things easy, you get 1 other place to look (the SaneLater folder—that’s where all unimportant emails go). But if you’re OCD, you can create lots of optional filtering rules and folders (SaneNews, SaneBulk, or any custom filtering folders you wish).

4. SaneBox does way more than just filtering

Unsubscribe with 1 click (BlackHole), snooze non-urgent emails, get reminders to follow up with people who ignored your emails,monitor your spam folder for emails caught there by mistake, move attachments to Dropbox, Evernote or Google Drive, (plus LOTS more cool stuff in the works). Watch this video.

5. SaneBox is not free

There’s an old saying “If you’re not paying for a product, then you ARE the product.” You are our customer, not our product. We will never sell your data or annoy you with ads. You can try it free for 2 weeks, and our plans start at just $7/month (or $4/month if you buy a 2-year plan.)  That’s not too much to ask for a little email sanity, is it? 😉 Start your 14-day free trial here!