If you want to nurture leads and close deals, your timing and responsiveness need to be on point. Lose control of your Inbox, and you’ll fall behind the competition. 

Think about it: If emails from your clients get buried, or you forget to follow up, then you lose their interest and their trust. No one closes multimillion-dollar deals without trust, and that trust is built one interaction at a time.

That’s why we take our email game seriously at SERHANT. To serve our elite clientele, we need elite Inbox skills. Here are the email tactics our team uses—and our favorite tool for Inbox mastery.

1. Use SaneBox To Instantly Organize Your Emails

In real estate, your Inbox is always under siege. Just ask our founder and CEO Ryan Serhant. 

“In real estate, the stakes are high and the pace is incredibly fast,” says Ryan. “On a low day I’ll have 800 emails come through. On a normal day, it’s about 2,000.”

Hidden somewhere in those thousands of emails are promising leads and high-stakes conversations. You can’t let those email chains lose momentum—but when your Inbox is overloaded, it’s like panning for gold. Sifting through promotions and dead-end threads  would take an entire day. 

That’s why Ryan uses SaneBox for email. SaneBox’s AI identifies important emails and files less urgent messages away for later. This keeps your top priorities right in front of you, and reduces email overwhelm.

“With SaneBox I’m not nervous to open up my Inbox any more,” says Ryan. “SaneBox is doing half the work.”

Pro Tip: With SaneBox, VIPs go straight to your Inbox and non-urgent messages are automatically filed in your SaneLater folder. You can train SaneBox to file emails right where you need them.    

2. Keep Track of Vital Conversations With SaneNoReply

Following up on emails is an art form. It’s the difference between sealing a deal or losing out on millions of dollars—and incredibly, almost half of salespeople don’t send follow-ups. 

But how do you keep track of your unanswered messages when you’re juggling dozens of clients and hundreds of leads? Ryan Serhant uses SaneNoReply, a SaneBox feature that gives you an instant overview of sent emails that haven’t yet received a reply. 

“I met a client in 2015 and showed him a bunch of properties, and he stopped following up with me,” Ryan recalls. “My NoReply folder would show me every time I would email him and he wouldn’t email me back. Every couple of weeks I would go into that NoReply folder and I would follow up with him.”

Ryan’s consistency paid off, big time. By the time the client was ready to buy, Ryan was right at the top of his Inbox. 

“Three years later, with him not replying and me going into my SaneBox NoReply folder, he finally follows up with me and says ‘thanks so much for all the emails, sorry I’ve been a little bit busy’…and the next week I sold him a place for $16 million. And I really credit that to SaneNoReply.”

Pro Tip: Set a reminder to scan your SaneNoReply folder once or twice a week, to make sure you don’t let a single opportunity pass you by. 

3. Set Reminders To Stay Focused 

Real estate agents have dozens, sometimes hundreds, of different priorities—and the timing is make or break. This is where SaneBox’s SaneReminders feature comes in. It’s an easy way to set customized reminders, without leaving your Inbox or using a different tool.  

“What I love about SaneBox is that you can customize any time you want to be reminded,” explains Talia McKinney, who leads a premier residential real estate team at SERHANT. 

You can schedule reminders from your Inbox by BCCing a reminder address like 3days@sanebox.com. Whether you are deferring a task until later, or want to send a perfectly-timed check-in, the reminder will go straight to your Inbox on the time or day you specified. 

“That is what real estate is all about,” says Talia. “Following up, and making sure that you meet the expectations of your clients.” 

Pro Tip: People blast through the most emails on Tuesdays. Send your follow-ups on Tuesday AM to maximize your chance of a reply that gets you one more step toward closing that deal.

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Want to raise your email game and win more deals? Sign up for SaneBox and get 1 month free!