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You’d be surprised how many people just scan subject lines and delete emails that don’t seem relevant to them. And we can hardly blame them—this is exactly what we ask you to do when triaging your inbox and using the Scan-Block-Ask system.
To make sure that your emails are not just opened, but also responded to correctly, there are a couple of things you can do. First, try putting a call to action right in the subject line. “5 things I need you to do tomorrow” is much more clear than “Things” and it also makes searching for older email easier.