How a Leading Social Media Ad Company Took on Email Overload—And Won

 

“SaneBox is a really nifty tool. I think it’s one of the best things that happened to email in the last decade,” Vaibhav Mathur, Product Manager, Ampush

As a leading and rapidly growing in-feed social media advertising company, Ampush sprouted from 20 employees to over 100 in just two short years. This was a great accomplishment, to be sure, but with rapid success came new challenges, one of which was communication.

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The Savvy Emailer’s Guide to Ending Inbox Insanity

Last week we looked at a psychological phenomenon called decision fatigue and discussed how it can cause us to make poor choices or avoid making choices altogether. More specifically, we dove into how decision fatigue can freeze us when it comes to cleaning out our homes and our inboxes. (You can read that article here.)

Whether we’re talking about physical objects, digital information, or anything in between, decluttering is, at its core, the act of repeatedly deciding how to process our possessions. Because of this, it can be a mentally exhausting endeavor; but also because of this, we can apply a similar set of overarching practices for preventing and purging our messes, both online and off. Here’s how.

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8 Signs You’re an Email Amateur

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Sure, we’ve all been emailing since the Dark Ages (the time before smartphones). That means we must be experts right? Not so fast! With good experience usually comes at least a few bad habits, and here are just a few to start with. Even if you consider yourself an email expert, there’s always room to improve. Check to see how many describe you.

You’re an Email Amateur if…
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Email Filing & Reminders: The World Is Divided

The World is Divided

There are literally billions of people using email today, but every one of those individuals can be categorized into one of two groups, filer or non-filer.

Non-filers are those people who keep every message they’ve ever received in their inbox. It’s hard to believe these people exist, the thought of it almost gives me a nervous breakdown, but trust us, they’re out there.

Filers are the people who file messages out of their inbox into folders. The complexity of these filing systems ranges from several folders to dozens.

Over the past two decades, there have been heated debates on which method is more effective. Filers have been accused of wasting too much time organizing their inbox, while non-filers have been called unorganized and sloppy.

Both strategies have their drawbacks, which is why you should try to find a happy medium between the two. Leaving every message in your inbox is a good idea in theory because they’re all right in front of you, but the problem is they aren’t prioritized and if you have more than a dozen or so messages they can easily get lost in the shuffle. On the other side, having folders is helpful for organizing your mail into buckets to ensure easy accessibility, but any message that requires action should remain in your inbox until that action has been taken.

Bottom line: It’s advantageous to have several general folders meant for filing once actions have been taken or for storing reference-type emails. Don’t go overboard with folders though, because an overly complex filing system quickly loses it’s effectiveness. A good rule of thumb is once an email is opened execute an action before moving on to the next email or task. does it need to be stored for reference? do you need to respond? Take action on each message before moving on.

The Other Side:

Although we’ve outlined some effective email processing tactics, the other side of emailing must be addressed as well, which is sending email. All too often people send emails that require a response, but none is given. This could be for a variety of reasons of course, perhaps the recipient simply forgot, they’re busy or they just don’t want to hear from you.  Either way you should implement a system that helps you keep track of your sent mail. The email service SaneBox offers such a system with their SaneReminders feature that enables senders to Cc or Bcc a specific time or date they need a response by, if it doesn’t happen by the specified time their email is sent back to them. Boomerang for Gmail also offers a similar system that helps users set reminders for themselves.

If signing up for such a service isn’t your cup of tea consider creating a Google spreadsheet or Excel doc that helps keep track of the important emails you’ve sent out. Find a system that works best for you and stick to it, forgetting about a message because you never got a response shouldn’t be a problem in your email life!

 

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10 Rules to Reverse Email Overload Spiral And Save Time: Part 3

The finish line to becoming email experts is just within reach. You’ve mastered how to respect recipient’s time, celebrated clarity, quashed open-ended questions, slashed surplus cc’s and tightened your threads. Training’s been vigorous, but you’ve made it through and now’s the time to test out your endurance for the last lap. Let’s check out the final 4 rules to reversing the email spiral as we come to the end of the Email Charter.

 

Rule 7: Attack Attachments

Sometimes fancy signatures or company logos at the end of your email appear as attachments to your message. Typically, when there is an attachment to an email your recipient will assume that it is something intended for them to download. Their time is wasted trying to see if there’s something to open. You can solve this problem by using a standard signature including your name, title and appropriate contact information. Or, if you still desire a distinguished signature there are sites like WiseStamp that will create unique signatures without any attachments. You can even go so far as to add a headshot.

Another attachment faux pas is attaching documents with text that could have simply been included in the body of your email. Take a few extra seconds to copy and paste the information to the message. This way you save time for your recipient and keep everything in one place.

 

Rule 8: Give these Gifts: EOM NNTR

Abbreviated Coded Rendition OName Yielding Meaning. ACRONYM.  If your email message can be expressed in half a dozen words, give the gift of an acronym to offer a heads up to your recipients. Try putting EOM (End of Message) after your subject line so you save them the 30 seconds it takes to open an email. For example: “Staff Meeting at 9am Tuesday. EOM” You get your message across and shave a few seconds off of someone’s busy work day.

Another worthwhile acronym to test out is NNTR (No Need to Respond). Tag it on to the end of a message that requires no response. You’ve just cut an email out of their to-do list and saved yourself a click or two in your inbox. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption. Hopefully it will catch on around the office and you’ll be the next workplace trendsetter.

 

Rule 9: Cut Contentless Responses

You’ve just adopted the NNTR method to avoiding unnecessary responses, now’s the time to follow your own system. Before you hit the send button, which can’t be undone, ask yourself “Will this make a difference?” If your response does not define or develop the conversation then take a safe bet and cut it out. You don’t need to reply to every email; especially not those that are themselves clear responses. An email saying, “Thanks for your note. I’m in.” does not need you to reply “Great.” Unless your message engages a new direction or stimulates further response don’t bother hitting that button.

 

Rule 10: Disconnect!

A GradSource study reminded us that “learning occurs when what you put into short-term-memory connects with what you already know which is stored in long-term-memory.” By giving yourself a 10-minute break every 50 minutes you have a higher rate of retaining information. When you are constantly connected to your inbox, you’re not giving yourself enough time to process all the information that you’re feeding your brain. Give yourself a break to rejuvenate and recharge. If you can’t commit to small increments throughout the day, consider calendaring half-days at work where you can’t go online or make a pledge to email-free weekends with an ‘auto-response’ that references this charter. If we all agreed to spend less time doing email, we’d all get less email! Give each other a break and catch up on the things your missing when your eyes are glued to your smartphone and, don’t forget to smell the roses.

SaneBox prioritize important emails

 

What should you do after you read an email?

(this was asked by a user today and it seemed like a topic screaming out for a blog post)

First, that’s a good question.

I’m a big fan of INBOX zero so I do strongly suggest moving your processed INBOX email out of that folder. See my comment below about where to put it.

Having said that, I don’t think you need to be compelled to clean out your unimportant folders. SaneLater zero just doesn’t have the same zing.

Filing is mostly a waste of energy (unless your email client doesn’t search very well). Filing is the equivalent of Yahoo! directories in 1995.  Since keyword search didn’t work you had to manually go thru a tree of folders to see where your information might be.  (note to self: I should blog about how to effectively keyword search in each mail client)

So… file into large bins.  Don’t file by any criteria that you can easily search for. So… file into an”Archive” folder or “SalesLeads,” “Receipts” (or something else equally large.) SaneBox archives into a single existing Archive folder or if none exists we create a folder called SaneArchive.

Don’t delete email unless it has a large attachment that you have on disk somewhere else. Or you are in one of those awful threads where people keep emailing you versions of word documents.  In that case, the originator of that email is causing a huge configuration management issue by creating a zillion versions of the same document held in a zillion email accounts.  So, you are welcome to delete the old ones. Word should already have the edit history in it internally so the latest version is the one to keep. Disk is cheap and memory is fragile so don’t delete your email.

SaneBox will automatically cycle your oldest emails into SaneArchive for you so no need to do that manually. We leave your latest 5000 emails in your Sane folders and move the rest to SaneArchive. Think of that as your attic (but an attic you can search using keywords).

And I do find that many users just let the SaneLater stuff build up and get cycled into SaneArchive. That does seem to be the most energy and time efficient mode. When you get the email summary digest each day feel free to click “Archive All” if you want to make that process go faster 🙂

Happy Day Light Savings Day to all,

Stuart

Stuart Roseman

President/Founder SaneBox