Every business thrives or fails based on its relationship with its clients. Treat clients and customers with respect and they’ll shout your name from the rooftops, recommend you to family and friends, and give you a big virtual hug in the form of more sales. Treat them poorly and you’ll have a bad time. The internet moves faster than the speed of thought, and you could see any negative relationships with consumers played out online—and no-one wants that.
Being a salesperson at most businesses today is an email-heavy job. Okay, maybe all jobs today are pretty heavy on the email — the average person spends 28% of work time reading and responding to email. But salespeople usually have it worse. In addition to keeping up with all of the internal emails flying around the office, salespeople have to stay in touch with dozens, if not hundreds, of leads. And that means reading and sending a mind-numbing amount of emails every single day.