As companies grow, so do their inboxes. Those who aren’t equipped to cope with the rising tide of email can quickly find their productivity swamped.
It’s no secret that email has become a giant problem for businesses. The average employee spends 13 hours a week responding to email. It consumes 28 percent of our workday—more than any other task. What’s worse, more than half of the emails we sift through each day are simply a waste of our time.
Meet Vanessa: One-stop marketing shop by day, volunteer firefighter on the weekend
As a freelance marketing professional, Melissa juggles everything from business development and graphic design to media outreach and event planning for a client roll that includes the seventh-largest healthcare system in the United States. As the wife of a career firefighter—and a volunteer herself—she juggles a demanding schedule at home.
Busy does not begin to describe Vanessa. Staying organized helps her hold it all together—at least it did, until her silently mushrooming email inbox threatened to overwhelm her.
We’ve all been there. You buy something in-store and request an emailed copy of the receipt. Later that day, you sign up for online bill pay, book a weekend outing, and finally sign up for that social network you’ve been holding out on. You browse the network, find a lot of great content, and opt into a handful of e-newsletters. You receive confirmation emails from each of the day’s activities, and you’re happy to have them for reference.
Around 70% of the 250,400,000,000 emails sent this year are spam. Unsubscribing to spam is one of the worst things you can do to avoid getting more spam, and there’s plenty of literature online to support this.
So, how do you reduce spam if you can’t unsubscribe?