As companies grow, so do their inboxes. Those who aren’t equipped to cope with the rising tide of email can quickly find their productivity swamped.
It’s no secret that email has become a giant problem for businesses. The average employee spends 13 hours a week responding to email. It consumes 28 percent of our workday—more than any other task. What’s worse, more than half of the emails we sift through each day are simply a waste of our time.
Meet Vanessa: One-stop marketing shop by day, volunteer firefighter on the weekend
As a freelance marketing professional, Melissa juggles everything from business development and graphic design to media outreach and event planning for a client roll that includes the seventh-largest healthcare system in the United States. As the wife of a career firefighter—and a volunteer herself—she juggles a demanding schedule at home.
Busy does not begin to describe Vanessa. Staying organized helps her hold it all together—at least it did, until her silently mushrooming email inbox threatened to overwhelm her.
We’ve all been there. You buy something in-store and request an emailed copy of the receipt. Later that day, you sign up for online bill pay, book a weekend outing, and finally sign up for that social network you’ve been holding out on. You browse the network, find a lot of great content, and opt into a handful of e-newsletters. You receive confirmation emails from each of the day’s activities, and you’re happy to have them for reference.
Around 70% of the 250,400,000,000 emails sent this year are spam. Unsubscribing to spam is one of the worst things you can do to avoid getting more spam, and there’s plenty of literature online to support this.
So, how do you reduce spam if you can’t unsubscribe?
Unsubscribing is a pain. It takes several clicks, and doesn’t always work. Unfortunately with the amount of spam everyone gets on a daily basis it’s become a necessary part of our lives.
What’s worse, some not-so-nice senders will realize you’re a real person and that you actually check your email – and they will put you on more spammy mailing lists. It happens way more often than you think!
Scary Spam Statistics:
Spam accounts for 14.5 billion emails a day world wide
This is 45% of all emails (Many research companies believe this number is in fact higher)
90% of spam is in English, 96% a year ago, so I guess this means spam is getting more “international.”
The US is by far the largest generator of spam email at 15%
India comes in second at around 7%
Advertising related spam accounts for 36% of all spam emails
Adult related subject matters come in at second at 31%
Only 2.5% of spam emails fall under the scam & fraud category
The Radicati Research Group in Palo Alto found that spam costs businesses $20.5 billion annually
Nucleus Research estimates approximately $1934 is lost per employee because of spam
You may be asking yourself what’s one to do? Well, there are several options. The first is to simply be very careful about handing out your email address, which means limiting the news letters and promotions you signup for, and the services and membership sites you join. Limiting your email’s exposure is the first step in reducing the amount of spam you receive.
There are also several services that enable a quick and safe way for people to unsubscribe and prevent undesired emails from entering their inbox. SaneBox is one of those services, their BlackHole feature allows users to stop unwanted emails from bothering them (it won’t unsubscribe you, but all future emails will go straight to trash). Whether you utilize existing services or tools to manage spam or simply change your email habits, it’s important to do something. Processing spam is a huge time suck and kills productivity, do something before you’re neck deep in it!