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Keeping your clients happy is one of the most important things you can do in business. Delighted customers will buy from you again and again, be advocates for their family and friends, and spread the good word about your organization.
There’s no such thing as a “job for life” anymore. Most of us use the power of the internet, references, and recommendations to stay very mobile in our careers. Whether you’re making a sideways move, taking a step up the career ladder, or applying for another role, your cover letter makes a big difference to getting your foot in the door.
Many people see email marketing as an (un)necessary evil! It’s true that a lot of email marketing goes straight into the spam folder or is only glanced at briefly before suffering the indignity of the delete key. The truth is though, that done in the right way, email marketing can still be a surprisingly effective way of attracting customers.
For many of us, the idea of a traditional work environment or career is vanishing. Changes in technology, the gig economy, increased mobility, and a desire for freedom means more and more people are opting for a freelance working lifestyle. It’s easy to see why — the idea of working from home, not having to deal with office politics, and the ability to work on your own terms is very attractive.