Many people see email marketing as an (un)necessary evil! It’s true that a lot of email marketing goes straight into the spam folder or is only glanced at briefly before suffering the indignity of the delete key. The truth is though, that done in the right way, email marketing can still be a surprisingly effective way of attracting customers.
For many of us, the idea of a traditional work environment or career is vanishing. Changes in technology, the gig economy, increased mobility, and a desire for freedom means more and more people are opting for a freelance working lifestyle. It’s easy to see why — the idea of working from home, not having to deal with office politics, and the ability to work on your own terms is very attractive.