You probably know that airline pilots and astronauts have to go through extensive checklists before takeoff — they’re a great way to make sure nothing goes wrong. Although you might not be flying internationally or preparing for lift off, checklists can still make your life much easier.
Scroll, scroll, scroll. “Hmmm. That rings a bell.”
Open the email. “Oh! It’s the company I complained about.”
Read a few sentences, close email, leave. “I’m not sure why I even bothered…”
Sounds familiar? That’s what many customers do with your emails. Typically they’re underwhelmed by these communications as there isn’t anything unique or new about the way the message is being presented.