You probably know that airline pilots and astronauts have to go through extensive checklists before takeoff — they’re a great way to make sure nothing goes wrong. Although you might not be flying internationally or preparing for lift off, checklists can still make your life much easier.
Scroll, scroll, scroll. “Hmmm. That rings a bell.”
Open the email. “Oh! It’s the company I complained about.”
Read a few sentences, close email, leave. “I’m not sure why I even bothered…”
Sounds familiar? That’s what many customers do with your emails. Typically they’re underwhelmed by these communications as there isn’t anything unique or new about the way the message is being presented.
There are more ways than ever to communicate at home and work. Despite the prevalence of text messaging, Snapchat, Facebook, Slack, and everything else, email remains one of the commonest ways to pass messages around. When you send email, you might think the contents are private — the only people that will see them are you and the recipients of the message.
Stress seems to be an accepted part of modern life. We have so many demands placed on us by work, family, and circumstance — unreasonable deadlines, overbearing bosses, questioning relatives, a never-ending to do list, money problems, the emotional needs of others, and more.
It’s inevitable at some point that you’ll need to deliver bad news to friends, family, colleagues, managers, or employees. In some cases, email is an effective way to do that. If you need to send a message sharing bad news, here’s the SaneBox Scoop on how to get that right.
Many people see email marketing as an (un)necessary evil! It’s true that a lot of email marketing goes straight into the spam folder or is only glanced at briefly before suffering the indignity of the delete key. The truth is though, that done in the right way, email marketing can still be a surprisingly effective way of attracting customers.
Here at SaneBox, we’re pretty serious about helping you use email in a more efficient, effective, and productive way. Behind our happy-go-lucky attitude, smiles, and beautiful software, our mission is to make email awesome.
But, we thought, let’s try a little experiment. What, exactly, would you have to do to make email truly awful? How could you kill productivity throughout your team, listen to stifled screams, and create a feeling of cold dread when your email arrives in someone else’s inbox?
We’re so glad you asked. Here’s the SaneBox Scoop of what you can do to make email into a truly horrifying experience that encourages everyone in your team to hit the “delete” key. So, with tongue firmly in cheek, here’s how to weaponize your email and make others want to kill it with fire.