Many people see email marketing as an (un)necessary evil! It’s true that a lot of email marketing goes straight into the spam folder or is only glanced at briefly before suffering the indignity of the delete key. The truth is though, that done in the right way, email marketing can still be a surprisingly effective way of attracting customers.
We’ve all been there. You buy something in-store and request an emailed copy of the receipt. Later that day, you sign up for online bill pay, book a weekend outing, and finally sign up for that social network you’ve been holding out on. You browse the network, find a lot of great content, and opt into a handful of e-newsletters. You receive confirmation emails from each of the day’s activities, and you’re happy to have them for reference.