Scroll, scroll, scroll. “Hmmm. That rings a bell.”
Open the email. “Oh! It’s the company I complained about.”
Read a few sentences, close email, leave. “I’m not sure why I even bothered…”
Sounds familiar? That’s what many customers do with your emails. Typically they’re underwhelmed by these communications as there isn’t anything unique or new about the way the message is being presented.
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