The Productivity Giants Series with Tucker Max, Co-Founder of Book in A Box


If you’ve been anywhere near a bookstore the past few years, chances are you’ve encountered two of Tucker Max’s bestselling books – I Hope They Serve Beer in Hell and Assholes Finish First. They chronicle his wild exploits during his twenties and have sold a staggering 2 million copies combined.


A writer by trade, Tucker is now playing the startup game. His company, Book in a Box, turns ideas into books and is based on a streamlined book creation process that avoids the traditional, painful process of writing and publishing. He started Book in a Box in 2014, and took the role of CEO, just like most founders do. Business was booming, but the company was failing to scale, and Tucker realized he should let someone else lead, and fired himself as CEO.


Tucker is an inspirational figure for his successes, sure – but he’s also failed a lot. We learn more about what’s he learned from career missteps and totally transforming his life in the interview ahead.