If you’ve never deferred (or “snoozed”) an email, trust me when I say that your workflow is missing a crucial element. It is one of my favorite things about SaneBox and is also one of the reasons there was such a backlash when Dropbox announced its plan to close Mailbox. By snoozing emails until they’re actionable, you not only remove distractions from your inbox so you can remain focused, but you also make sure that important items appear exactly when you need them.
Being a salesperson at most businesses today is an email-heavy job. Okay, maybe all jobs today are pretty heavy on the email — the average person spends 28% of work time reading and responding to email. But salespeople usually have it worse. In addition to keeping up with all of the internal emails flying around the office, salespeople have to stay in touch with dozens, if not hundreds, of leads. And that means reading and sending a mind-numbing amount of emails every single day.