Image: Gawker Media


Three months after we launched our beta in 2010, Gmail announced Inbox, which does almost exactly what we do—prioritizes emails. That was a scary day for us: half of our beta customers left. Couple of weeks later most of them came back. Here’s why we’re still better than Google Inbox:


SaneBox vs. Google Inbox


SaneBox is like a super-smart assistant who’s been with you for years and knows what’s important to you. SaneBox filters unimportant emails out of the inbox and summarizes them in a daily digest for easy processing.


Between intelligent filtering and a suite of productivity features, SaneBox saves the average user 2 – 4 hours each week.


Over the last few years Google has built products that compete with SaneBox and offered them for free, specifically Google Inbox.


However, it lacks power in these key areas:


SaneBox works everywhere


With Google Inbox, you have no choice on email service or app. If you don’t use it, you lose it.


SaneBox works anywhere you check email, on any device or client – not just in the Gmail or Google Inbox client.



SaneBox is smarter


Like SaneBox, these services learn from your actions to determine the messages you are likely to ignore. As less important messages arrive, they are automatically moved to a specific folder.


Our customers (>50% of whom are using Gmail) claim that our accuracy is significantly better than that of Inbox – and without any training required.


This is because our algorithms study the relationship trees in your email history (without ever looking at the content of your emails – for security and privacy reasons) to decide which emails are important to you personally.  Inbox, on the other hand, seems to apply a global set of rules which are not personalized to you.  


Immediately upon sign-up, SaneBox cleans unimportant messages out of the inbox and places them into a folder called @SaneLater. The initial and ongoing filtering is based on users’ individual email habits – which emails they open, which they respond to, how quickly, how often, et cetera – and is based solely on email headers. And you can train SaneBox immediately by moving an email between your Inbox and the SaneLater folders.


SaneBox includes premium tools for productivity


Beyond smart, trainable inbox filtering, SaneBox offers a wealth of email tools:


SaneBlackHole – Instantly unsubscribe from annoying marketers, mailing lists and newsletters


SaneReminders – Get a reminder if someone doesn’t respond to you


SaneSnooze – Snooze non-urgent emails


SaneAttachments – Automatically upload attachments to Dropbox, Evernote, Box, etc.


SaneDigest – A powerful summary of your SaneFolders, used to quickly process emails: Train, Trash or Archive


Custom Training Folders – Folders named the way you want, and you decide what emails belong in them


SaneNews – Filter newsletters and other mailing lists into one folder


SaneBulk – Collect emails you don’t need to take action upon like receipts and reference emails


…and many more features to enhance your existing email setup.


Google Inbox SaneBox
Smart filtering Smart filtering
✓ Reminders ✓ Reminders
✓ Snooze ✓ Snooze
One-click unsubscribe
Email tracking
Smart Attachments
Custom Training Folders
False positive spam protection
Interactive Daily Digest
Detailed analytics dashboard
Advanced Admin Controls
Dedicated Account Manager
Business hours phone support
Active Directory & Salesforce Integration


SaneBox is not free – for a reason!


We’ve created SaneBox to ensure that our service has to be so valuable that people will happily pay for it. As our CEO says, “If you’re not paying for a product, then you ARE the product”. You are our customer, not our product. We will never sell your data to anybody or annoy you with ads. Read more about SaneBox privacy and security here.


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