Effective Email Call-to-Actions: The Offer They Can’t Refuse [Infographic]

Rachel Dotson —  April 7, 2012 — Leave a comment

Check out this new + useful infographic from Litmus that shows every issue about CTAs you could possibly want to know about. A lot of the ideas are obvious, but the obvious isn’t always obvious, particularly when there are other design constraints. Of course, colour and size get a mention, but did you know there is even a law to back this up; this Fitt’s Law states that:

“The time required to rapidly move to a target area is a function of the distance to the target and the size of the target”.


Rachel Dotson


Michigander turned Angeleno. Teach For America alum turned startup marketer. I spend my days at SaneBox, saving the world from email woes one interruption at a time.

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