Who rocks a red cape, wears form fitted clothing and can fly? Superman you say?!? Guess again…
People LOVE SaneBox!
When you provide an email tool that helps people take back control of their inbox, they tend to develop a certain fondness towards you.
Here’s what some of them are saying:
Brian Witlin, Shopwell
@sanebox is the most elegant and effective tool to manage your email. It has literally doubled my email productivity in a week. Amazing!
Forrest Kobayashi, ZURB
@SaneBox is the best service I’ve used in the past year. My email inbox is completely streamlined and yes, digestible.
Neil Ellis, Cazcade
Go use @sanebox now! First time I’ve made sense of my inbox in years, and it’s zero hassle to use.
Web Barr, National Geographic
One day into using @sanebox and its INSANE! ALL the email I never read is gone and I get ONLY email that matters. Its awesome!
I have to say that, although I was skeptical before I tried it, @sanebox has honestly helped me recapture my life from my inbox.
@sanebox You could easily call it AWESOMEbox, as SaneBox is pure, unadulterated awesomeness. Thanks for making my life easier!
Andrew Skotzko, Chill.com
I will never go back to email the old way, if I can help it. @SaneBox for life
Chris Schultz, Launchpad
1 day back from #sxswi and just hit inbox zero. thank you @sanebox
Dan Knox, Science Exchange
received an amazing customer service email from founder of @sanebox today. equally impressed and inspired. thx @stuartroseman
Frederic Dumeny, FastForward
usually don’t tweet that kind of thing, but @sanebox is TRULY a great tool for email overload
Gideon Walker, AppSumo
If ya haven’t tried @sanebox then ya havent seen what loving your inbox is like. Empty your email, keep your sanity.
Jose M Guardia, TMR Productions
The trio of technologies that have boosted my productivity more: Evernote, Dropbox, and now SaneBox. I’m not the same man.
I’m kicking so much inbox butt with @SaneBox I actually wish I got more email…
Koka Sexton, Insideview
Thank you @perramond! Just signed up for @sanebox and I think I’m in love with email again.
Rachael Herron, Author of the Cypress Hollow Novels
@carrieoke I LOVE @sanebox so much I want to marry it. I check my email about once a week.
Rob Kurver, Voipro International
Totally in love with @sanebox. Smart email management, trainable, excellent support. Saving me lots of time already, thanks guys!
Thank you so much for the kind words!
What happens when Google offers your product for free?
By Dmitri Leonov - @dmitri
You know how every VC asks “what happens when Google gets into your business?” Well, that just happened to us. Again.
Our company SaneBox has built a cloud service that makes email less painful. We have lots of features: snoozing non-urgent emails, 1-click unsubscribe, moving attachments onto Dropbox/Box etc. But the feature we’re best known for is the automatic filtering – we look at patterns in you email behavior, move unimportant emails out of your inbox into a separate folder, and summarize them in a digest. Over half of our customers are on Gmail, so when Gmail announced the new “Gmail Tabs” feature, which directly competes with what we do, we received lots of tweets around “Is Gmail killing SaneBox?”
If you’re in a business remotely related to something Google does (or could do), you’ve had the same concerns. Google has had a long history of getting into new markets, offering services for free, and hoping to monetize them via its cash cow – paid search. Here are the reasons we’re not worried, and you shouldn’t be either.
1. You get what you pay for
Three months after we launched our beta in 2010, Gmail announced Priority Inbox, which does exactly what we do – prioritizes emails. That was a scary day for us: half of our beta users left. Since then, most of them came back, and today 60% of our customers are on Gmail, and prefer to pay us money for something Gmail offers for free.
So we have been keeping a close watch on Gmail Tabs. Thankfully this elicited even less reaction from our user base than Priority Inbox. Why you ask? We’re told it’s because our algorithms are more personalized to each person’s behavior, which requires processing a lot of data in real time (not something you can do on the cheap).
One of the reasons to charge for your products is it allows you to build better products (Death to Freemium!). Google doesn’t have that luxury. Use it to your advantage and compete with Google on value, not price.
2. Let the best man win – in your segment
Can Google offer a better email filtering product for free? Maybe. However, our business is evidence that it is possible for David to build a better product than Goliath – at least for a particular segment.
In every large market there are lots of segments. Ours is professionals who value their time and are happy to pay for better products. If someone is happy with a free version (or can only afford the free version), they are not our target customer. If they’re unhappy with the free version - they will look for us. If they are ok with the free version, but want something better – it’s our job to get in front of them. This brings me to the last point.
3. Let the 10K lb gorilla educate your customers
For many startups the greatest challenge is not competition – it’s lack of awareness. People simply don’t know there’s a solution to their problem, as is the case with email overload. Everyone suffers from it, but nobody searches for the solution (the search volume for related keywords is ~0). So when Google educates the market on the value of email filtering, it’s a good thing. Gmail’s Priority Inbox made our positioning easy: “We are Priority Inbox that actually works”. Not a bad pitch to have.
If Gmail was the only email provider out there, we would be more worried. Luckily there’s Yahoo Mail, Exchange, Office 365, Lotus Notes (yes, there are 100 million people using Notes), etc. These folks aren’t as spoiled with helpful add-ons in their Inboxes as Gmail users are. When they hear about cool stuff Gmail is doing, they want it too. We’ve capitalized on that by making our service provider-agnostic. It’s exceptionally difficult technically, but very powerful: ““We are Priority Inbox that not only actually works, but works on any email provider, client and device.” Should we ever lose the Gmail market we still have the other 80% of the email market to capture.
There are lots of things that can kill a startup. Google entering your space shouldn’t be one of them - it can actually help. We’re living proof that it’s possible for a small startup to compete with a giant, in the giant’s backyard.
Email Doesn’t Have to Suck
There’s a better way to manage your inbox—let SaneBox do most of the work for you.
Email is a pain. There are simply too many messages to handle—and I’m not even talking about spam from marketers (I use a separate address to collect those emails). The headache is the increasing number of legitimate business messages—it’s a humongous time-suck that only seems to be getting worse.
Two years ago I answered nearly every message. A year ago I downgraded to at least trying to read them all. Last winter I started scanning the sender subject fields concentrating on the ones coming from people I knew or looked like they might contain information I needed. And lately, I’ve been considering closing my account and starting over with a private address reserved for only work colleagues and select sources.
Until, that is, I tried SaneBox.
It’s like Gmail’s Priority Inbox feature in that it looks at your messages and prior history engaging with those senders and decides which emails you’re likely to deem most important.
When you turn on the Priority Inbox feature in Gmail, Google separates your email into three categories: Important and unread, Starred, and Everything Else; all the mail is still in your inbox, but the important messages are up top.
SaneBox is a bit different in that it removes less important messages from your inbox completely, moving them to an @SaneLater folder that you can peruse whenever you want. If SaneBox puts an important message into that folder you can move it to your inbox and it remembers the action so the next time you receive a message from that person, it will go to your inbox.
Priority Inbox is trainable in this way, as well; the more you move stuff around, the better it gets at categorization. But I prefer SaneBox.
SaneBox vs. Gmail’s Priority Inbox
SaneBox gives you a custom dashboard including a timeline that graphs how many important and less important emails you get every day. My current average, according to SaneBox, is 81 a day. If I took a minute to read, digest, and respond to each one of them, that’s nearly an hour and a half a day going through email. If you figure there’s at least 250 work days in a year, I’m spending 375 hours annually on email. That’s not acceptable.
In addition to the @SaneLater folder that stores non-essential messages, you can also enable folders such as @SaneNews for newsletters and @SaneBlackHole for those messages you want to send straight to your Trash. (Ha! Finally I’m getting revenge on a certain five-letter-titled fitness magazine that has not let me unsubscribe to its newsletters for two full years!)
And it also has a nifty feature that lets you CC or BCC a message to @SaneBox.com to remind you if someone doesn’t respond.
So let’s say you need an answer from your boss about a project and you need it no later than two days from now. In the CC field just include the address 2days@SaneBox.com and in two days SaneBox will put the message back in the top of your inbox if she never replied to it. This way you remember to bug her again.
SaneBox also creates an @SaneRemindMe folder that lets you keep track of all the messages to which you still need replies. Use oneweek@SaneBox.com, June5@SaneBox.com or 5minutes@SaneBox.com; it doesn’t matter, SaneBox will figure out the time frame you need.
The service is $5 a month and works with email clients such as Microsoft Outlook, Apple Mail, iPhone, and Android and as well most email services like Microsoft Exchange, Yahoo, AOL, and Gmail. The only service it doesn’t currently support is Hotmail.
The Beauty of the BlackHole
Unsubscribing from annoying mailing lists and relentless spammers is a major pain and an enormous waste of time, that’s why I love SaneBlackHole.
My fondness for this feature is unquantifiable, but I’ll regale you with the top 3 reasons why everyone should use SaneBlackHole.
It’s far more efficient to drag and drop an email into SaneBlackHole than to go through the arduous and intentionally difficult unsubscribe process.
Nothing, and I mean NOTHING is more rewarding than banishing an irritating sender to the BlackHole, never to be heard from or seen again!
Unsubscribing from suspicious emails is dangerous and you can expose yourself to more spammy mailing lists. Your success really depends on the integrity of the sender. There are plenty of examples where unsubscribing from suspicious emails actually results in WAY more junk mail. This is because you’re identifying yourself as a real person (who actually reads emails). SaneBlackHole will simply put all future emails from those senders directly into Trash (so it’s just like unsubscribing but safer).
If you’re not on the SaneBlackHole train yet, I urge you, nay, I implore you to hop on. It will be hard to imagine how you ever kept your inbox under control without it.
How SaneBox works:
SaneBox is compatible with any email client or service including Apple Mail, Yahoo, Gmail, AOL, Outlook and many more. It also works on mobile devices, laptops, desktops and of course smart phones! Basically anywhere you check email, SaneBox works!
SaneBox isn’t an email provider, it just makes your email better!